Blossom Du Jour truly brings the "shrewd"

Last week, I was in Chelsea on my way to watch the (AWFUL, TRAGIC) Pats game and found myself in need of a take-out salad. I happened across Blossom Du Jour, the takeout branch of Blossom, one of the best-known vegetarian/vegan outposts in New York City. I'd been to Blossom a year or two ago and not really enjoyed it, but for some reason I had higher hopes for Blossom Du Jour. Why does my brain do things like that? I don't know.

The space itself is kind of odd-- mostly empty, not much seating, but not much else, either. There's one very small, sleek fridge built into the wall, which holds the take-out salads and sandwiches. There wasn't a huge variety-- four salads on offer-- and since they were all pre-made, what you got was what you got. I grabbed a "Two-Tone Beet" salad, described as "marinated red and yellow beets, peppers, field greens, citrus dressing." It felt very, very light in my hand, even with the included enclosed container of dressing, which should have tipped me off to something, but it didn't. I paid my $8 and change and left.

When I got a chance to eat the salad a bit later in the evening, it was... well... okay. There were about a dozen pieces of field greens and three little dishes of shredded vegetables. the "marinated" red and yellow beets didn't have much discernible flavor beyond "wet," and it's notable that there weren't any peppers-- they seemed to have been replaced by equally "marinated" (wet) carrots, which honestly was all the better for me because I'm not a huge pepper fan. I realized only mid-consumption that this was a raw salad, so nothing was cooked, meaning the only real flavor came from the mildly tangy dressing. And given that most of the room in the container was taken up by the empty space around the plastic dishes, after finishing off the salad in approximately six bites, I was hungry about three minutes later.

There is really not much in this small, small salad

So, while there wasn't really anything WRONG with the salad per se, overall it was pretty flavorless and unnecessarily small for an outrageous $8+ dollars. I felt, honestly, ripped off. And while I appreciate that it's great for vegans to have another eating outlet in the city, Blossom Du Jour is really not a place I'd recommend or visit again myself. I should have paid more attention to the tagline: "Shrewd Fast Food." When the restaurant advertises itself as tricky and/or cunning, you're bound to leave with a (proverbial) bad taste in your mouth.

Blossom Du Jour
174 Ninth Avenue, between 20th and 21st Streets
212-229-2595